Revenue From Recreation
Provision of Products and Services to the Outdoor Leisure Market
The Ice Factor, Kinlochleven - Tuesday 26 June 2012
Outdoor Recreation and the Access legislation has provided many new opportunities, offering business's additional options to continually grow their client base and to develop new revenue streams. This event concentrates on raising awareness of the prospects and challenges of outdoor recreation as a business opportunity and providing some ideas for you take forward in your own area of expertise, or even taking you out of your comfort zone.
• Have you considered diversifying into the area?
• Are you in a good geographic position to offer something different and exciting?
• Have you thought about it but not sure where to start?
• Do you already run an outdoor business and want to find out how you can increase your offering?
Set in The Ice Factor, the perfect venue for this event, we will look closely at real life case studies, the unique services they offer and will also ask the question, "what does the client want from a provider"? Lyn Forbes of Loch Ness Shores Leisure Park will discuss how the publicly funded and promoted Great Glen Canoe Trail provided the catalyst for a diversification opportunity for her husband and herself. David Adams McGilp of VisitScotland will look at the outdoor recreation tourism market in Argyll and the West Highlands and will focus on existing and potential markets in outdoor recreation. John Patrick of Argyll Adventure diversified into activity tourism using many of his farm's attributes in these pursuits. He will tell us why he diversified, the process he went through and will enlighten us as to why it has to be fun for everyone! Dorothy Breckenridge of C-N-Do Scotland provides an all-inclusive service for clients who wish to take a guided walking holiday. She will talk about her experience of what her clients want from providers, and why your facilities must stand out amongst the crowd to maintain a full house throughout the season.