Spending by North American visitors leapt to £633 million in the twelve months to the end of September 2016, a 28% increase on the previous year, according to figures published today. This represents the highest 12-month rolling period expenditure figure on record. Visitor numbers from the region also rose sharply, with a 14% increase to September 2016.
There was an overall 6% increase in international tourists spending in Scotland to September 2016. Although there was a 7% drop in European markets, the majority of international visits to Scotland still come from Europe.