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Scottish Tourism Week finale

The end of Scottish Tourism Week was marked with a parliamentary reception on Wednesday evening. The successful growth, diversity and achievements of the industry were celebrated but speakers encouraged people to optimise opportunity and not become complacent. Challenges to the industry were also noted including the business rates revaluation with concerns raised that additional costs restricted the ability to reinvest and grow. The use of digital technology was mentioned as becoming increasingly important to market businesses, correspond with guests and also to analyse experiences. 

 

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