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Highland Tourism Conference

Kingsmills Hotel in Inverness hosted a major Highland Tourism Conference this week. Around 200 professionals, businesses and public sector reps attended the packed event.
The focus of the event was Digital Tourism with presentations from leading Social Media guru Bonnie Bonnie Dubois  whose masterclass in the practical use of various platforms by tourism operators was worth the ticket money on its own. Travel blogger Keith Jenkins of Velvet Escape and Gordon Black of Digital Tourism Scotland  gave energising presentations and Jenni Steele, VisitScotland’s Film, Culture and Heritage Marketing Manager offered some convincing useful advice to Highland businesses about the benefits to be had from marketing links to movies and television shows such as Harry Potter and Outlander to their customers. https://www.visitscotland.com/blog/films/iconic-film-locations-in-scotland/

 

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