Helping rural Scotland thrive
Our vision is to make a prosperous and sustainable future for rural Scotland, delivering benefits for all. We do this by championing and supporting rural businesses that provide economic, social and environmental benefit to the countryside.
From campsites to community owners to country estates, our members represent a diverse community passionate in promoting rural Scotland, and we’ve acted as their voice for over 100 years.
Our members have businesses or interests in these vital areas, and we help them to prosper through the knowledge, advice and relationships we’re able to provide:
- Managing crops and livestock
- Providing employment and affordable housing
- Providing tourism and leisure services
- Producing wood and fibre products from timber
- Caring for landscapes, habitats and wildlife
- Maintaining and investing in built heritage
- Providing premises and infrastructure for small rural businesses
- Combating climate change
- Creating energy from renewable sources
We are here to represent members' views to politicians and other decision makers, to identify future opportunities and risks for land based businesses, to celebrate rural successes, and to provide support to those with a stake in land and property in rural Scotland. Our member network is a great way to share knowledge and good practice.
Our mission
Our mission is to lead and support rural businesses to deliver publicly and politically recognised measurable benefits for society, the economy and the environment, with a focus on people, jobs, and nature.
Our vision
We have a vision for a prosperous and sustainable future for rural Scotland, which delivers benefits for all.
Our values
Our values and our actions match our beliefs. We are open and transparent in our approach; we are inclusive and encourage collaboration; we enable and empower members and colleagues to be and to achieve the best they can; we lead by example and promote high standards of professional integrity and responsibility amongst our membership; we value facts and sharing knowledge; we are future-focussed, working towards the Scotland of tomorrow; we strive to increase the public understanding of the benefits delivered to Scotland by our members; we are passionate about the work we do.