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Making Social Media Work for your Business

Time 10:00 - 11:30
Capacity 70 places available
Booking Cut-off Tuesday 27 Apr, 12:00:pm
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Do you need help with your social media game plan for 2021?  Then our free live webinar on Wednesday 28 April is a must attend!

We have a great panel of speakers lined up to speak to you and share their knowledge, tips and expertise.

Anna Davies from Scene & Herd PR  and Marketing will give an overview of the main social media platforms that are available:- Instagram, Twitter, Facebook and LinkedIn and how they differ/their different purposes. How you can use them to work for your business and much more.

Tracey Roan, SLE South West Regional Support Officer who is also part of the family run business Roan’s Dairy in Dumfries and Galloway will talk about her social media journey when Roans Dairy decided to sell their milk direct to the consumer and how she built up a loyal doorstep and trade customer following on various social media platforms to help promote her family business online.

Emma Macalister Hall, Torrisdale Castle Estate (SLE Member) will cover setting the tone for your business on social media, tips to help you post regularly and efficiently and also the tools that come in handy.

Still to be confirmed speaker on what business support and funding is available to help rural, local businesses with social media.


  • Overview of main platforms that are available:- Instagram, Twitter, Facebook and LinkedIn and how they differ/their different purposes
  • How you can use them to work for your business
  • How you build and develop engagement
  • How to do promoted posts to target certain audiences
  • How you deal with any negative comments directed at you
  • Tracey’s journey into the world of social media 
  • Managing the Challenges Roan's Dairy faced when using social media
  • How Roan's Dairy use social media to tell their story, what worked and what didn't
  • How Covid has seen them take a different approach
  • Setting the tone for your business on social media
  • Tips to help you post regularly and efficiently
  • The tools that come in handy
  • Questions & Answers

Join Anna Davies, Tracey Roan and Emma Macalister Hall and SLE Host Calum Henderson on Wednesday 28 April at 10am!


Anna Davies

Anna Davies

Anna has around 15 years of Public Relations, Communications, Marketing and Publishing experience and set up Scene & Herd back in 2009 to give rural businesses a stronger promotional voice.Previously, Anna was Public Relations and Communications Manager at the National Farmers’ Union Scotland and Marketing and Communications Manager at Scotland Food & Drink and she loves promoting the ‘land to fork’ journey. With a Psychology degree from Edinburgh University, a Chartered Institute of Public Relations qualification and a nosey streak, Anna is fascinated by the ways in which businesses can communicate with their customers in the most effective way. Anna is married, with two cheeky daughters, two well behaved dogs and four less well behaved horses! On their East Lothian farm she grows vegetables (not very well), enjoys baking (reasonably well!) and spends much of her time tidying up (extremely well!)!


Tracey Roan Social Media

Tracey Roan

Tracey is part of the family run business Roan`s Dairy, based at Barnbarroch Farm just outside Dalbeattie in Dumfries & Galloway.  Back in 2015 the family decided to venture into selling their milk produced from their herd of 120 pedigree Holstein cows direct to the consumer.  With very limited marketing and social media knowledge and experience Tracey has helped create a strong brand which has built up a loyal doorstep and trade customer following.  Over the last six years Tracey has utilised all forms of social media to help promote Roan`s Dairy and their converted horsebox – the Udder Bar from Facebook, Instagram, Twitter to TikTok to even hosting Live Farm Tours.  When Covid19 hit and the country went into lockdown it resulted in new approach to their marketing strategy in order to reach out and engage with existing and new customers as well as continuing to tell their farming story on social media.


Emma Hall

Emma Macalister Hall

Emma moved to Kintyre with her husband and young family in 2013 to take over the running of Torrisdale Castle Estate which has been in Niall's family for 5 generations. One thing led to another and they have ended up with a hydro electric scheme, a gin distillery and are about to open a cafe and a gin school!  They also manage the long-established self-catering business on the estate which includes an apartment in the castle itself and have 3 other smaller properties and plans to create glamping pods next year.  Life is rarely dull! 

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