Webinar: Country Sports Marketing and Sales Virtual Workshop

Scottish Land & Estates is delighted to once again partner with Visit Scotland and Country Sport Scotland to offer our joint memberships a training workshop on marketing and sales, with a focus on providers of Scottish country sports tourism.

The event is aimed at staff members who will manage country sports bookings and is also open to estate managers overseeing country sports tourism offerings alongside those running rural businesses who would like an insight into marketing within the sector.

Due to staffing changes at Country Sport Scotland, we are keen to capture the contents of this workshop. We acknowledge that it’s short notice for members – at a particularly busy time of year and with many folks away on holiday – but to ensure this valuable material is accessible to members we are going ahead and we will make sure that the full recording is made available as a member resource. If you are unable to join and have specific questions you would like to put to the panel then please send them in advance to Hannah Lloyd – hannah.lloyd@scottishlandandestates.co.uk who will ask them on your behalf.

The event will begin with Visit Scotland, who will present the opportunities, support and advice available to Scottish businesses offering active and outdoor tourism activities. This will be followed by a discussion on sales and customer service by Scottish Land & Estates. The session will conclude with a presentation on how to market country sports, provided by the experts at Country Sport Scotland.

The aim of the event is to support country sports providers in making the most of their marketing platforms, to maximise sales and to generate revenue across the sector.