Nominee Summary
Gino Jabbar trading as Simply Honey is a strong advocate for honey appreciation and setting a high standard for Honey education in Scotland. Simply Honey stands out for its aromatically rich honey varieties from the City of Edinburgh, Lothians ,and the Scottish Borders. In addition, to producing quality honey varieties Simply Honey relates the honey and flavour directly to plants in the Scottish landscape and advocates for the preservation and renewal of Scotland's biodiverse flowerscape.
What was the motivation?
Producing quality honey is dependent on nectar sources being available in the Scottish landscape.
The impact of their work
Edinburgh and Scotland is known internationally as one of the centres of excellence for honey education and the quality of Scottish honey has been raised on the world stage with the Scottish landscape being appreciated as a source of a sustainable fine food. Simply Honey has also broken the idea of Scotland is only about ling heather honey. With Edinburgh lime tree honey being pretentiously presented at the world beekeeping conference in 2025 in Copenhagen for international delegates to sample
Including the community
Gino Jabbar is a co-founder of the Honey Guild of the UK leading the Honey Guild Scotland which includes beekeepers, food lovers, chefs and farm shops. through his efforts to bring internationally accredited education to Scotland many are learning honey at a professional level.
